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Trends In The Cannabis Industry 2023
1.Market Growth and More Legalization
Currently, most people are changing their minds about marijuana due to the plant's potential medical benefits. The increase in support for marijuana in polls and elections clearly shows that support for marijuana is at an all-time high. So we can expect the federal push to reform cannabis to continue well into the new year. So more states are more likely to legalize marijuana. This is good news for the cannabis industry, but there are challenges to be prepared for as the growth of the market brings tighter regulation and competition.
How about Packaging Trends in 2023
1.More Brands Will Embrace Sustainable Packaging
Coming in at number one, it should be no surprise that the number one item on this list is sustainable packaging. Consumers have been clamoring for green materials for years.According to National Geographic, 18 billion pounds of plastic enter the ocean every year, and there’s a floating plastic patch in the Pacific Ocean roughly the size of Texas. Sustainability isn’t just a packaging design trend; it’s a global trend. More and more people are becoming environmentally aware, opting to reduce our carbon footprints to create a more sustainable future.
2.Increased Use of Custom Packaging
Customizable packaging is one of the trends in cannabis packaging, and customization can better meet customer needs. Custom packaging items make products stand out on the shelf and increase sales opportunities. That's why many marijuana entrepreneurs are sourcing fancy cannabis packaging exclusive to their brands to ensure they sell as many as possible.
Custom cannabis jars are one of the most customizable packaging items available in cannabis dispensaries. These products can be fitted into various cannabis packaging designs, making them versatile. You can match them with custom labels for jars to make your branding more eye-catching and unique.
Customizable Packaging Apart from giving your products a premium look, custom weed packaging designs also make them stand out. You can easily convey various messages to your customers with beautiful cannabis packaging designs.
3.Minimalist Packaging
Previously, brands used flashy logos and bold colors to compete for consumers' attention. Now,Taking a minimalist approach to branding can make a business look sleeker and more modern. The clean and simple design is still very much in line with the theme of relaxation and meditation, but brings the brand into a new era.
This cannabis brand aims for simplicity and functionality without any unnecessary frills and frills. Removing unnecessary elements from cannabis packaging also helps reduce the amount of material needed. What's more, you can achieve all this without compromising the quality of your merchandise.
And many of the most common packaging materials used to create minimalist packaging are recyclable. In this respect, minimalist packaging catches consumers' attention because it is both easy to identify and understand and more environmentally friendly than some more flamboyant alternatives.
4.Interactive Packaging Materials
Interactive packaging is a broad umbrella term, including items such as augmented reality and VR packaging, QR codes on packaging, some forms of modified atmosphere packaging, and any other types of packaging that features an interactive component that entices the consumer to interact with the packaged product.
Summary
The 2023 trend of the marijuana industry has been listed, so hurry up and customize a brand-building packaging for your products. At the beginning of 2023, let's work hard together!
For more related interesting article?
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