Cannabis Packaging for new consumer audience:Millennials and Gen Z
Gen Z and millennial shopper insights in the cannabis industry Headset’s 2020 Demographi... Gen Z and millennial shopper insights in the cannabis industry Headset’s 2020 Demographics of cannabis consumers report states that Millennials, who represent 51.49% of cannabis sales, still dominate the cannabis industry. The report also reveals that Gen Z, who currently represent 5.94% of cannabis sales, is the fastest growing age-group of cannabis consumers. And since packaging is one of the best ways to stand out on the shelf and communicate with consumers and the point-of-sale, you would be remiss not to consider Millennials and Gen Z in your cannabis packaging decisions and strategy.
View More