Cannabis trend|Women are buying more weed
Despite the increasing female market share, males still make up the majority of new customers, but not by much. A 2022 report by Eaze found that—of the new customers that consumed in 2021—48% were female and 52% were male. Women are quickly becoming the largest demographic of cannabis consumers.Women also outpaced men in spending on beverages, capsules, tinctures, topicals and, in some states, vape pens.The shift could be a signal that companies, especially female-led businesses, are changing the way the industry thinks about product design and marketing by factoring in women shoppers.Therefore, cannabis businesses need to pay more attention to women's demand for cannabis. Packaging design may be the first step to attract them. Then, you need to pay attention to selling products that more women like. Women pay more for drinks, capsules, tinctures, toppings and, in some states, vaping pens.Act now, the female market is waiting for you to develop!
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